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  Market opportunity
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Our Mission

By 2015 we will be the leader in retail mobile computing technology sales and service, addressing over 30% of the market in Australia.

Mobile computing is clearly a growing market

Approximately 1. 2 million PCs were sold in 2006, this figure is expected to grow by 6%

Notebook sales are 55% to 45% on desktops in Australia (2005) and this figure is

increasing for notebooks by around 7.5% each year.

In 2007 growth is expected for notebooks to increase by 33% while only 10% for desktops.

Size of Australian market

This represents $23.5 billion (and growing) mobile computing economy per annum.

Portable personal computing will consolidate as the device of choice because of the ergonomics associated with ‘screen and keyboard'.

Broadband /G3 growth and content availability will drive cross fertilisation of devices laptop computing usage will be part of the exponential future growth. 1

There are 7.4 million homes with potential Broadband access2

The average notebook user upgrades every 2.4 years3


1 Computer Reseller News- Dec 2006
2 Australian Telecoms Industry – Overview ans Statistics – Paul Budde Communications Oct 2006
3 IBM Global Finance – Robert Frances Group Mar 2006 Whitepaper

More market information

IBISWorld
Australian Bureau of statistics
Know Your Area

 
     

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